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Move Reports Revenue Growth Amid Shift to Premium Products

August 6, 2026 · by Real Estate Presswire Pipeline

Move Reports Revenue Growth Amid Shift to Premium Products

Move continues to see positive financial momentum as it focuses on higher-value services within its portfolio. During the fourth quarter of fiscal year 2026, the company reported that Realtor.com generated $167 million in revenue. This figure represents a 13% increase compared to the same period in the prior year, marking the seventh consecutive quarter of growth for the segment.

For the full fiscal year 2026, Move reported total revenue of $610 million, an 11% rise year-over-year. The company attributed this annual growth primarily to increased sales of RealPRO Select, a premium offering, as well as revenue gains in the seller, new homes, and rentals categories.

Company leadership pointed to product optimization and artificial intelligence integration as key drivers for the improved performance. During the earnings call, News Corp CEO Robert Thomson noted that a focus on high-quality leads and AI-inspired innovation has transformed the business’s operations. Move CEO Damian Eales highlighted the launch of RealAssist AI and updates to the My Home dashboard, which now includes buyer demand signals and a buying power calculator.

Despite strong revenue figures, traffic metrics presented a mixed picture. According to ComScore data cited by the company, Realtor.com averaged nearly 300 million monthly visits in the quarter, securing a 33% market share. This volume is nearly seven times that of Homes.com and 2.5 times that of Zillow competitor Redfin. Furthermore, engagement remained high, with an average of 5.5 visits per unique user, outpacing Zillow’s 3.6 visits per user.

However, internal data indicated that the average monthly unique users totaled 68 million, a 6% decline from the previous year. The company stated this decrease was driven by broader macroeconomic trends and a strategic shift toward prioritizing higher-quality leads over sheer volume.

Eales also addressed recent strategic partnerships, including agreements with eXp Realty to share “coming soon” listings and Zillow to syndicate Zillow Preview listings. He emphasized that the company remains committed to an open marketplace built on transparency and broad access.

What to watch

  • Future adoption rates of RealPRO Select and AI tools like RealAssist AI.
  • Traffic trends and unique user counts in the next quarterly report.
  • The impact of “coming soon” and premarket listing syndication on user engagement.

Source: original release

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