Zillow Alum Matt Gilliland Takes Chief Product Officer Role at ASI
Zillow Alum Matt Gilliland Takes Chief Product Officer Role at ASI
ASI, the promotional products industry association and media company, has named Matt Gilliland as its new chief product officer, according to an announcement published by the organization. Gilliland arrives after a lengthy tenure at Zillow Group, where he most recently served as a vice president.
At Zillow, Gilliland was involved in product leadership for the Seattle-based real estate marketplace, which connects consumers with agents, lenders, and digital tools across its Residential, Mortgages, Rentals, and Other business segments. His move to ASI marks a jump from residential real estate tech to the promotional products space, where ASI supplies data, software, and media services to distributors and suppliers.
The hire underscores a continued flow of product and engineering talent from large consumer internet platforms into smaller, vertically focused firms. Companies in niche B2B markets have increasingly recruited executives from major tech players to accelerate digital platform development, and Gilliland’s background at one of the country’s best-known real estate portals fits that pattern.
While Gilliland’s departure does not directly affect Zillow’s financial profile, it comes during a turbulent stretch for the company’s stock. Shares of Zillow Group traded at $32.60, down 5.93% from the prior close of $34.65, valuing the company at roughly $7.78 billion. The stock’s decline reflects broader pressure across internet and communication services names rather than anything tied to the executive move.
For ASI, bringing in a chief product officer with marketplace experience signals an emphasis on refining the digital products its members use to source and sell branded merchandise. Leadership appointments of this kind typically precede product roadmap updates, which ASI members and industry watchers will be following closely.
What to watch
- ASI’s upcoming product announcements under Gilliland’s leadership, including any platform or software updates for members.
- Zillow Group’s next quarterly earnings report and any commentary on product organization changes.
- Broader trading activity in Zillow shares, which have moved sharply in recent sessions.
Source: original release