AAT $21.61 +0.51% ▲ ABR $3.29 -6.13% ▼ ACA $146.68 +0.12% ▲ ACM $57.37 -4.64% ▼ ACR $10.29 -0.10% ▼ ADC $65.54 -0.38% ▼ AGNC $8.48 -2.77% ▼ AGX $397.01 -5.55% ▼ AHR $49.77 -1.43% ▼ AHT $2.20 -1.13% ▼ AIV $1.82 -2.93% ▼ AKR $18.24 -0.84% ▼ ALX $245.18 -0.13% ▼ AMH $30.25 -0.71% ▼ AMT $166.36 +0.96% ▲ AOMR $7.20 -2.44% ▼ AP-UN.TO $6.17 +0.49% ▲ APG $40.36 -2.51% ▼ APLE $16.17 -0.95% ▼ APPF $194.15 -4.51% ▼ APR-UN.TO $11.65 +0.87% ▲ ARE $45.93 +0.02% ▲ ARE.TO $53.78 -6.34% ▼ ARI $6.19 -1.23% ▼ ARR $13.22 -2.07% ▼ ATRL.TO $84.58 -3.13% ▼ AXR $20.61 -1.93% ▼ BDN $2.78 +0.91% ▲ BDT.TO $81.06 -2.64% ▼ BEI-UN.TO $60.64 -0.80% ▼ AAT $21.61 +0.51% ▲ ABR $3.29 -6.13% ▼ ACA $146.68 +0.12% ▲ ACM $57.37 -4.64% ▼ ACR $10.29 -0.10% ▼ ADC $65.54 -0.38% ▼ AGNC $8.48 -2.77% ▼ AGX $397.01 -5.55% ▼ AHR $49.77 -1.43% ▼ AHT $2.20 -1.13% ▼ AIV $1.82 -2.93% ▼ AKR $18.24 -0.84% ▼ ALX $245.18 -0.13% ▼ AMH $30.25 -0.71% ▼ AMT $166.36 +0.96% ▲ AOMR $7.20 -2.44% ▼ AP-UN.TO $6.17 +0.49% ▲ APG $40.36 -2.51% ▼ APLE $16.17 -0.95% ▼ APPF $194.15 -4.51% ▼ APR-UN.TO $11.65 +0.87% ▲ ARE $45.93 +0.02% ▲ ARE.TO $53.78 -6.34% ▼ ARI $6.19 -1.23% ▼ ARR $13.22 -2.07% ▼ ATRL.TO $84.58 -3.13% ▼ AXR $20.61 -1.93% ▼ BDN $2.78 +0.91% ▲ BDT.TO $81.06 -2.64% ▼ BEI-UN.TO $60.64 -0.80% ▼

NAR’s Meta Advantage+ Test Cut Traffic Costs 29% — But Did It Lower Lead Costs?

October 6, 2026 · by Real Estate Presswire

NAR’s Meta Advantage+ test cut landing page costs 29%, but the bigger question for agents is whether cheaper traffic also means cheaper leads.

Source: https://theclose.com/news/news-meta-advantage-real-estate-ads/